Vetvi Flowers is a floral concept store - there are no ready-made solutions for bouquets, individuality comes first. All people are different and the approach to each of them is personal — everyone has their own bouquet. The logo is based on the idea of layering and dynamics: the smooth lines of the second layer grow into the first, emphasizing the brand name — “Vetvi”. The first layer is used as the main logo, the second is the graphic part, acting as additional graphics, like a pattern that fills the entire space. Laconicism, functionality and uniqueness of the logo fully reflect the similar components inherent in the store concept.