Vetvi Flowers

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  • • Field: Wordmark
  • • Client: Vetvi Flowers
  • • Year: 2020
  • • Typeface: CoFo Sans (Contrast Foundry)
  • Vetvi Flowers is a floral concept store - there are no ready-made solutions for bouquets, individuality comes first. All people are different and the approach to each of them is personal — everyone has their own bouquet. The logo is based on the idea of layering and dynamics: the smooth lines of the second layer grow into the first, emphasizing the brand name — “Vetvi”. The first layer is used as the main logo, the second is the graphic part, acting as additional graphics, like a pattern that fills the entire space. Laconicism, functionality and uniqueness of the logo fully reflect the similar components inherent in the store concept.

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    The wordmark system in use

    Starting with sketching

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    The first main layer

    The second layer (system and variations)

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