Vetvi Flowers

  • • Field: Wordmark
  • • Client: Vetvi Flowers
  • • Year: 2020
  • • Typeface: CoFo Sans (Contrast Foundry)
  • Vetvi Flowers is a floral concept store - there are no ready-made solutions for bouquets, individuality comes first. All people are different and the approach to each of them is personal — everyone has their own bouquet. The logo is based on the idea of layering and dynamics: the smooth lines of the second layer grow into the first, emphasizing the brand name — “Vetvi”. The first layer is used as the main logo, the second is the graphic part, acting as additional graphics, like a pattern that fills the entire space. Laconicism, functionality and uniqueness of the logo fully reflect the similar components inherent in the store concept.


    The wordmark system in use

    Starting with sketching


    The first main layer

    The second layer (system and variations)