Lamoda is a platform where authentic products, personalized service, and
fashion expertise help customers discover their style and express their
individuality.
Today, lamoda is redefining its role: to be a guide into the world of fashion and individual style through technology, content, and a curated assortment.
Lamoda is a platform where authentic products, personalized service, and fashion expertise help customers discover their style and express their individuality.
These changes are happening gradually and are now reflected in the restyling of the brand identity.
Main it is Square
The square module has become the unifying thread of the identity,
echoing patterns found in many fashion brands.
This symbol was used to create a flexible system of patterns, typographic techniques, photographic style elements, and the logo mark.
