Asics silver pack

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  • • Field: Graphics & lettering
  • • Client: Street Beat
  • • Year: 2019
  • Asix Silver Pack is a special Streetbeat project, based on the visual aesthetics of space and travel in the future. For this purpose the lettering was created that reflects the name of the Asics Silver Pack collection. To complement the lettering, graphics were invented, rethinking the brand sign. Its shapes resemble space orbits and navigation lines, as if from futuristic starship interfaces. Combined with each other, lettering and graphics form a recognizable visual image that conveys the character of the collection and complements store windows, transforming them into a new world of their own, creating an atmosphere of deep space and telling us about the future.

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    Basic graphic elements

    Posters

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    Variations of lettering ‘Silver Pack’

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    Proposal

    Final letterwork

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